Marc Sasserath becomes Executive Chairman at UDG

Sasserath Munzinger Plus & UDG Untied Digital Group agree to a strategic alliance.

Get more information about Uwe Munzinger's new book: 11 errors about brands!

That was the 8th Friends of Brands Club!

Interesting discussions and new insights about transformational branding.

About trust, proximity and the path to the future. Or: about daily newspapers.

In the latest edition of the German magazine 'new business', Uwe Munzinger and Marc Sasserath explain why trust is the most important factor for long-term brand strength and why daily newspapers are performing well in terms of trust at the moment.

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