Marc Sasserath becomes Executive Chairman at UDG
Sasserath Munzinger Plus & UDG Untied Digital Group agree to a strategic alliance.http://sasserathmunzingerplus.com/en/aktuell/read/marc-sasserath-becomes-executive-chairman-at-udg/
Get more information about Uwe Munzinger's new book: 11 errors about brands!http://sasserathmunzingerplus.com/en/aktuell/read/11-errors-about-brands/
Brand trust is affected by how customers experience a brand.http://sasserathmunzingerplus.com/en/aktuell/read/brand-trust-is-affected-by-how-customers-experience-a-brand/
That was the 8th Friends of Brands Club!
Interesting discussions and new insights about transformational branding.http://sasserathmunzingerplus.com/en/who-we-are/friends-of-brands-club/the-8th-friends-of-brands-club/
About trust, proximity and the path to the future. Or: about daily newspapers.
In the latest edition of the German magazine 'new business', Uwe Munzinger and Marc Sasserath explain why trust is the most important factor for long-term brand strength and why daily newspapers are performing well in terms of trust at the moment.http://sasserathmunzingerplus.com/aktuell/read/von-vertrauen-naehe-und-dem-weg-in-die-zukunft-oder-ueber-die-tageszeitungen/