11 errors about brands!
Uwe Munzinger’s new book is published!
The book is about eleven popular errors about brand development and management. Furthermore Uwe Munzinger points out risky traps and gives practical tips for a successful brand performance.
“Uwe Munzinger sharpens the perspective of what makes brands strong today and tomorrow and exposes old myths and hasty half-truths.” (Friedrich Neukirch, Chairman of the management board of „Klosterfrau“ Germany, Executive Board Markenverband e.V., Chairman of „G.E.M Gesellschaft zur Erforschung des Markenwesens e.V.“)