SM+ gathers the most interesting brand experiences.
Brands are apprehended via a multitude of conscious and unconscious, direct and indirect, medial and non-medial experiences. Each of these individual brand experiences shapes our image of a brand and defines our preferences. Intense and attractive brand experiences play a particularly important role for the design and management of a brand experience. For this reason, we at SM+ each collect the interesting brand experiences we undergo over a three month span. We choose the most exciting of these and present them at the end of each quarter.
Recommendations are always welcome! If you encounter an interesting brand experience, send us a link or a description: Janis Warncke (firstname.lastname@example.org)